14

Mar

SaaS Customer Success: Is Every Customer a Good Customer?

It’s always a great feeling to get a new customer, but are all customers a good fit customer for your organization? Believe it or not, there is such a thing as a bad-fit customer. The question is, do you know what makes a bad-fit customer? Determining the criteria that makes a bad-fit customer is a… Read more »

12

Mar

The BackBone of SaaS: Lock Down the Role of Your Customer Success…

Your customer-facing teams are important. Think about it. Whether it’s sales, service, success, or support, they deal with your company’s most precious cargo. The customers. Specifically, your customer success team could be confused in their roles since they deal with various business activities revolving around customers. Stiffen up the backbone of your SaaS company. Allow… Read more »

06

Mar

Customer Success Starts with Customer Onboarding

Don’t you just love sending those emails? Of course, you do but, are you actually giving your customers the onboarding process they need or are you just the sending the obligatory email? Customer success isn’t just applicable to one part of a customer’s lifecycle, it has a place in every step. By incorporating customer success… Read more »

26

Feb

How a Customer-Centric Approach Will Help Your Business Succeed

Marketing has undergone a major facelift in the past several years and it has affected the way we achieve customer success. Today, customers are less focused on your company’s stellar products or service and more interested in how your organization can help them meet their needs. Customers are looking for the best value they can… Read more »