21

May

Why Customer Retention and Customer Loyalty Aren’t the Same

Almost every company has loyal customers and retained customers, but do they know the difference? There’s a good chance they don’t. Even with some similarities, retention and loyalty aren’t interchangeable. Retained customers may renew your product or service or they may not. Odds are they just haven’t shopped anywhere else or are too invested to… Read more »

30

Apr

Customer Success: Being One With Marketing and Sales

If your marketing or sales team is delivering a message that makes promises that aren’t able to be delivered, then the relationship is doomed from the very beginning. It’s crucial that the marketing and sales departments collaborate and work together to achieve the same message. In other words, this collaboration results in an ideal experience… Read more »

24

Apr

3 Customer Loyalty Metrics That Actually Matter

Did you know 67% of existing customers spend more than new customers? So what keeps your customers coming back? Their loyalty to your brand and business. Customer loyalty is a measure of how likely your customers are to purchase from you again. Loyal customers tell their friends and family about their positive experiences with your… Read more »

16

Apr

How to Set up Your Customer Success Program Right, the First Time

Customer success has become the key to company success. Keeping a customer-centric approach will ensure a bright future. The benefits are bountiful when your customers are successful including higher returns, happier workers, and reduced stress on your management team. Success is a two-way street, so your customers’ success correlates with your own. The answer is… Read more »

11

Apr

Why Customer Success Isn’t Just for SaaS

A customer success platform doesn’t just play in favor of those who are SaaS-focused businesses. A majority of the qualities and benefits from a customer success software can contribute to non-SaaS companies as well. Any B2C, B2B, or product and service based company can reap in the benefits of an active customer success platform. Every… Read more »

03

Apr

Customer Loyalty: Keep Your Customers Coming Back

For any business, the wellbeing of every customer is essential to the health and growth of the company. It may sound obvious, but sometimes the importance of establishing a long-lasting relationship with your customers can be overseen. When customers get good value from your product, they feel loyal to your brand. Today, with the rapid… Read more »