16

Apr

How to Set up Your Customer Success Program Right, the First Time

Customer success has become the key to company success. Keeping a customer-centric approach will ensure a bright future. The benefits are bountiful when your customers are successful including higher returns, happier workers, and reduced stress on your management team. Success is a two-way street, so your customers’ success correlates with your own. The answer is… Read more »

11

Apr

Why Customer Success Isn’t Just for SaaS

A customer success platform doesn’t just play in favor of those who are SaaS-focused businesses. A majority of the qualities and benefits from a customer success software can contribute to non-SaaS companies as well. Any B2C, B2B, or product and service based company can reap in the benefits of an active customer success platform. Every… Read more »

03

Apr

Customer Loyalty: Keep Your Customers Coming Back

For any business, the wellbeing of every customer is essential to the health and growth of the company. It may sound obvious, but sometimes the importance of establishing a long-lasting relationship with your customers can be overseen. When customers get good value from your product, they feel loyal to your brand. Today, with the rapid… Read more »

14

Mar

SaaS Customer Success: Is Every Customer a Good Customer?

It’s always a great feeling to get a new customer, but are all customers a good fit customer for your organization? Believe it or not, there is such a thing as a bad-fit customer. The question is, do you know what makes a bad-fit customer? Determining the criteria that makes a bad-fit customer is a… Read more »

12

Mar

The BackBone of SaaS: Lock Down the Role of Your Customer Success…

Your customer-facing teams are important. Think about it. Whether it’s sales, service, success, or support, they deal with your company’s most precious cargo. The customers. Specifically, your customer success team could be confused in their roles since they deal with various business activities revolving around customers. Stiffen up the backbone of your SaaS company. Allow… Read more »

06

Mar

Customer Success Starts with Customer Onboarding

Don’t you just love sending those emails? Of course, you do but, are you actually giving your customers the onboarding process they need or are you just the sending the obligatory email? Customer success isn’t just applicable to one part of a customer’s lifecycle, it has a place in every step. By incorporating customer success… Read more »