Category: Proactive Solutions

How a Stand-Out Onboarding Process Reduces Your Churn Rate


Customer success measures how well your customers reach their desired outcomes through your product or service. Helping your customers reach their goals requires a process that doesn’t rest solely on getting them up and running or putting out fires as they flare up; it involves every aspect of the customer lifecycle. There is one area,… Read more »

The Ultimate Customer Retention Strategy Your Company Needs to Be More Cost-Effective

Team of co-workers drafting a cost-effective customer retention strategy.

Customers – a company’s biggest asset. Without customers, your company would fail. Many companies focus on the idea of obtaining more sales and increasing their customer base while forgetting how much of an impact their current customers have. Acquiring new customers costs five times as much as retaining existing customers. After putting your time, effort… Read more »

Why Customer Success Isn’t Just for SaaS

A male customer service consultant talking to his client.

A customer success platform doesn’t just play in favor of those who are SaaS-focused businesses. A majority of the qualities and benefits from a customer success software can contribute to non-SaaS companies as well. Any B2C, B2B, or product and service based company can reap in the benefits of an active customer success platform. Every… Read more »

Kilterly: Dive Deeper into Customer Success with the Ultimate Management Platform

Customer success manager discussing an ultimate management platform.

We’ve made some exciting updates on the Kilterly platform to give users improved customer success management software. Take a look below to discover what features we’ve added and which products we’ve enhanced! Salesforce Two-way Integration: The Salesforce two-way integration launched at the beginning of March. This integration will allow both Kilterly and Salesforce to pass… Read more »

SaaS Customer Success: Is Every Customer a Good Customer?

Male consultant talking to his customer about his customer success plan.

It’s always a great feeling to get a new customer, but are all customers a good fit customer for your organization? Believe it or not, there is such a thing as a bad-fit customer. The question is, do you know what makes a bad-fit customer? Determining the criteria that makes a bad-fit customer is a… Read more »

How a Customer-Centric Approach Will Help Your Business Succeed

Two women co-workers discussing about adapting a customer-centric approach to help their business succeed.

Marketing has undergone a major facelift in the past several years and it has affected the way we achieve customer success. Today, customers are less focused on your company’s stellar products or service and more interested in how your organization can help them meet their needs. Customers are looking for the best value they can… Read more »

Turn the Churn Around: 7 Ways to Reduce Customer Churn Rates [Infographic]

What is customer churn rate? According to Hubspot, customer churn rate is “the percentage of customers that stopped using your company’s product or service during a certain time frame.” More simply, this metric measures the rate of which you lose a customer. So the reduction of customer churn rate means customer retention and a healthier… Read more »

Churn and Burn: Transform Customer Churn Through Customer Touchpoints

Consultant talking to customer on order to retain and improve their relationship.

Companies spend most of their time and revenue attracting new customers and turning them from a lead to a marketing (MQL) or sales (SQL) qualified lead. If you don’t retain the customers you’ve gained, all of your money and efforts are wasted. Customer churn can not only cost you time and money, but it can… Read more »

4 Simple Ways to Keep Customers Happy and Improve Customer Retention

Male and female co-worker meeting with their customer to improve their customer retention

Every business wants to grow and increase their profit margin. To do so, companies must not only attract customers but retain them. Increasing customer retention rates by 5% increase profits by 25% to 95%. So how do you increase retention? Keep your customers happy! Here are 4 ways that your marketing strategy can keep customers… Read more »