At the center of customer success is the relationship forged between the client and the vendor. When clients and vendors work together for mutually beneficial outcomes, there will be a decrease in customer churn and an increase in upsell opportunities. So how does one establish customer success? Look no further than the Golden Rule: Treat others as you would want to be treated.
Customer Success teams likely have more interaction with customers than any other area of the business and therefore should be examples of the Golden Rule in action. But this extends beyond the Customer Success team and applies at every touchpoint to help your customers get the maximum value out of their investment in your product or service. And when the customer gets a better return on their investment, they will seek renewal and present an opportunity for upsell.The #GoldenRule should be the standard benchmark within your organization to achieve #CustomerSuccess. Learn 8 ways to apply the Golden Rule in your business practices with this infographic from @Kilterly. Click To Tweet
It is vital to look at every aspect of your organization and ask whether the way you are conducting business follows the Golden Rule. Need some help putting this in action? Check out these tips in the infographic below:
Want to keep your customers engaged and excited? Keep the Golden Rule as the standard benchmark for your company’s people, processes and products.