Today customers research, interact with and buy from companies in a faster, more modern way. In order to manage customer journeys appropriately, it’s important to deliver customers the right messaging, at the right moment, on the right platform.#CustomerJourneys may begin with #onboarding, but they don’t always end in #retention. Check out key ways from @kilterly to ensure you get there: Click To Tweet
This can sound like a lot, but you’ll thank yourself for it later, especially since customer journeys impact retention and churn. But, just one successful customer touchpoint doesn’t guarantee overall customer satisfaction. Customer journeys take into consideration their historical interactions and their current stage of the journey.
End-to-end journey management is one way of moving customers along their path. Check out four key ways to do this:
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