Customers – a company’s biggest asset. Without customers, your company would fail. Many companies focus on the idea of obtaining more sales and increasing their customer base while forgetting how much of an impact their current customers have. Acquiring new customers costs five times as much as retaining existing customers. After putting your time, effort… Read more »
If your marketing or sales team is delivering a message that makes promises that aren’t able to be delivered, then the relationship is doomed from the very beginning. It’s crucial that the marketing and sales departments collaborate and work together to achieve the same message. In other words, this collaboration results in an ideal experience… Read more »
Did you know 67% of existing customers spend more than new customers? So what keeps your customers coming back? Their loyalty to your brand and business. Customer loyalty is a measure of how likely your customers are to purchase from you again. Loyal customers tell their friends and family about their positive experiences with your… Read more »
Customer success has become the key to company success. Keeping a customer-centric approach will ensure a bright future. The benefits are bountiful when your customers are successful including higher returns, happier workers, and reduced stress on your management team. Success is a two-way street, so your customers’ success correlates with your own. The answer is… Read more »
A customer success platform doesn’t just play in favor of those who are SaaS-focused businesses. A majority of the qualities and benefits from a customer success software can contribute to non-SaaS companies as well. Any B2C, B2B, or product and service based company can reap in the benefits of an active customer success platform. Every… Read more »
For any business, the wellbeing of every customer is essential to the health and growth of the company. It may sound obvious, but sometimes the importance of establishing a long-lasting relationship with your customers can be overseen. When customers get good value from your product, they feel loyal to your brand. Today, with the rapid… Read more »
We’ve made some exciting updates on the Kilterly platform to give users improved customer success management software. Take a look below to discover what features we’ve added and which products we’ve enhanced! Salesforce Two-way Integration: The Salesforce two-way integration launched at the beginning of March. This integration will allow both Kilterly and Salesforce to pass… Read more »
Do you know why SaaS vendors fail most often? No, it’s not a lack of sales. No, it’s not from a poor product. And no, it’s not from a lack of quality in the product. Failure stems from a disconnect between the customer and the product’s value. It also comes from poor integration throughout the… Read more »
Today customers research, interact with and buy from companies in a faster, more modern way. In order to manage customer journeys appropriately, it’s important to deliver customers the right messaging, at the right moment, on the right platform. This can sound like a lot, but you’ll thank yourself for it later, especially since customer journeys… Read more »
It’s always a great feeling to get a new customer, but are all customers a good fit customer for your organization? Believe it or not, there is such a thing as a bad-fit customer. The question is, do you know what makes a bad-fit customer? Determining the criteria that makes a bad-fit customer is a… Read more »
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