It’s always a great feeling to get a new customer, but are all customers a good fit customer for your organization? Believe it or not, there is such a thing as a bad-fit customer. The question is, do you know what makes a bad-fit customer? Determining the criteria that makes a bad-fit customer is a… Read more »
Your customer-facing teams are important. Think about it. Whether it’s sales, service, success, or support, they deal with your company’s most precious cargo. The customers. Specifically, your customer success team could be confused in their roles since they deal with various business activities revolving around customers. Stiffen up the backbone of your SaaS company. Allow… Read more »
Don’t you just love sending those emails? Of course, you do but, are you actually giving your customers the onboarding process they need or are you just the sending the obligatory email? Customer success isn’t just applicable to one part of a customer’s lifecycle, it has a place in every step. By incorporating customer success… Read more »
Marketing has undergone a major facelift in the past several years and it has affected the way we achieve customer success. Today, customers are less focused on your company’s stellar products or service and more interested in how your organization can help them meet their needs. Customers are looking for the best value they can… Read more »
What is customer churn rate? According to Hubspot, customer churn rate is “the percentage of customers that stopped using your company’s product or service during a certain time frame.” More simply, this metric measures the rate of which you lose a customer. So the reduction of customer churn rate means customer retention and a healthier… Read more »
Companies spend most of their time and revenue attracting new customers and turning them from a lead to a marketing (MQL) or sales (SQL) qualified lead. If you don’t retain the customers you’ve gained, all of your money and efforts are wasted. Customer churn can not only cost you time and money, but it can… Read more »
Every business wants to grow and increase their profit margin. To do so, companies must not only attract customers but retain them. Increasing customer retention rates by 5% increase profits by 25% to 95%. So how do you increase retention? Keep your customers happy! Here are 4 ways that your marketing strategy can keep customers… Read more »
What’s the most effective way to build a business? Immediately, you may think it’s to grow your customer base and sell to more customers, but that’s only one part of the equation. In fact, you may be missing the most important number. The number of retained clients. You’ve worked hard to create a killer product… Read more »
We aim to help you build up customer relationships and improve retention. Our customer health scores help us do so. However, everyone seems to know about customer health nowadays, but can they calculate it? Check out our customer health score calculator and understand how it works! Want a more in-depth customer health score? Sign up… Read more »
Companies are the most successful when they put the spotlight on customer success and retaining clients over a long period of time. Research shows that acquiring a new customer can be up to five times more expensive than it is to retain one. The success rate of selling to an existing customer is 60-70% compared… Read more »
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