A customer success platform doesn’t just play in favor of those who are SaaS-focused businesses. A majority of the qualities and benefits from a customer success software can contribute to non-SaaS companies as well. Any B2C, B2B, or product and service based company can reap in the benefits of an active customer success platform. Every… Read more »
For any business, the wellbeing of every customer is essential to the health and growth of the company. It may sound obvious, but sometimes the importance of establishing a long-lasting relationship with your customers can be overseen. When customers get good value from your product, they feel loyal to your brand. Today, with the rapid… Read more »
We’ve made some exciting updates on the Kilterly platform to give users improved customer success management software. Take a look below to discover what features we’ve added and which products we’ve enhanced! Salesforce Two-way Integration: The Salesforce two-way integration launched at the beginning of March. This integration will allow both Kilterly and Salesforce to pass… Read more »
Do you know why SaaS vendors fail most often? No, it’s not a lack of sales. No, it’s not from a poor product. And no, it’s not from a lack of quality in the product. Failure stems from a disconnect between the customer and the product’s value. It also comes from poor integration throughout the… Read more »
Today customers research, interact with and buy from companies in a faster, more modern way. In order to manage customer journeys appropriately, it’s important to deliver customers the right messaging, at the right moment, on the right platform. This can sound like a lot, but you’ll thank yourself for it later, especially since customer journeys… Read more »
It’s always a great feeling to get a new customer, but are all customers a good fit customer for your organization? Believe it or not, there is such a thing as a bad-fit customer. The question is, do you know what makes a bad-fit customer? Determining the criteria that makes a bad-fit customer is a… Read more »
Your customer-facing teams are important. Think about it. Whether it’s sales, service, success, or support, they deal with your company’s most precious cargo. The customers. Specifically, your customer success team could be confused in their roles since they deal with various business activities revolving around customers. Stiffen up the backbone of your SaaS company. Allow… Read more »
Don’t you just love sending those emails? Of course, you do but, are you actually giving your customers the onboarding process they need or are you just the sending the obligatory email? Customer success isn’t just applicable to one part of a customer’s lifecycle, it has a place in every step. By incorporating customer success… Read more »
Marketing has undergone a major facelift in the past several years and it has affected the way we achieve customer success. Today, customers are less focused on your company’s stellar products or service and more interested in how your organization can help them meet their needs. Customers are looking for the best value they can… Read more »
What is customer churn rate? According to Hubspot, customer churn rate is “the percentage of customers that stopped using your company’s product or service during a certain time frame.” More simply, this metric measures the rate of which you lose a customer. So the reduction of customer churn rate means customer retention and a healthier… Read more »
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