Companies spend most of their time and revenue attracting new customers and turning them from a lead to a marketing (MQL) or sales (SQL) qualified lead. If you don’t retain the customers you’ve gained, all of your money and efforts are wasted. Customer churn can not only cost you time and money, but it can… Read more »
Every business wants to grow and increase their profit margin. To do so, companies must not only attract customers but retain them. Increasing customer retention rates by 5% increase profits by 25% to 95%. So how do you increase retention? Keep your customers happy! Here are 4 ways that your marketing strategy can keep customers… Read more »
What’s the most effective way to build a business? Immediately, you may think it’s to grow your customer base and sell to more customers, but that’s only one part of the equation. In fact, you may be missing the most important number. The number of retained clients. You’ve worked hard to create a killer product… Read more »
We aim to help you build up customer relationships and improve retention. Our customer health scores help us do so. However, everyone seems to know about customer health nowadays, but can they calculate it? Check out our customer health score calculator and understand how it works! Want a more in-depth customer health score? Sign up… Read more »
Companies are the most successful when they put the spotlight on customer success and retaining clients over a long period of time. Research shows that acquiring a new customer can be up to five times more expensive than it is to retain one. The success rate of selling to an existing customer is 60-70% compared… Read more »
Now that 2018 is a wrap, it is time to focus on 2019: Year of the Customer. Many companies go into the year with new goals, aspirations and quotas for the company, but many tend to ignore what makes their company so successful — their customers. Continue reading to discover the Customer Success Trends of… Read more »
More and more companies are recognizing and realizing the impact customer experience has on their business. Providing a good customer experience reduces customer churn while increasing renewals, upsells and referrals — which in turn increases overall revenue. 79% of companies that are working to improve customer experience report an increase in their revenue. Delivering an… Read more »
At the center of customer success is the relationship forged between the client and the vendor. When clients and vendors work together for mutually beneficial outcomes, there will be a decrease in customer churn and an increase in upsell opportunities. So how does one establish customer success? Look no further than the Golden Rule: Treat… Read more »
If you work in customer success, you know that anything can go wrong, on any given day, and no contract is a done deal until the dotted line is signed. Even the best customers can be wooed by deals offered by your competitor. As a leader in customer success, it’s important to catch clients before… Read more »
In today’s world, the customer rules all. You’ve heard “the customer is always right,” and although this isn’t the entire truth, it does hold some validity. If your customers aren’t happy, your business fails. If their journey through becoming a buyer and a loyal brand advocate is disrupted, it could result in the loss of… Read more »
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