How Retention Rate is Calculated

The retention rate will appear in multiple locations in Kilterly such as the Dashboard and the Clients section. The retention rate is calculated based on the number of active clients divided by the total number of clients. Below is an example of the retention rate. You’ll see there are 2,173 active clients and 2,233 total clients (active clients plus lost clients). Here you would divide 2,173 by 2,233 to get the retention rate of 97%.